Analysis of global sports shoes market status and development trend—EscceGloftrendoneshoes
However, these countries also have a large number of sneaker companies, whose products can meet most domestic demand, external product demand is not. China is the world’s largest producer and exporter of sports shoes, with a total output of more than 1 billion pairs in 2017.Sneakers account for more than half of global exports in recent years; India is the world’s second-largest sneaker producer after China, with about 400 shoe-making and related companies, but small and medium-sized enterprises account for about 60% to 65% of India’s total sneaker production. razil is the world’s third-largest producer of trainers, with more than 700 manufacturers.
Enterprises, the global sports shoes industry concentration is high. In 2016, only Nike and adidas accounted for 29.64% of the global sneaker revenue, while puma accounted for 1.92% of the global sneaker revenue. Anta, li ning and other Chinese brands accounted for a smaller share.
Global sneaker brands have returned to specialization
According to the current development situation, the global sports shoes industry will present the following trends in the future: first, brands will return to specialization, and there will be more development opportunities in the segmented field. Under the tide of global sports, consumers increasingly prefer professional sports equipment. It will become one of the major trends of the industry to subdivide sports into expert brands.
Secondly, shoes can be customized through 3D printing. Another major trend affecting the global arena sports shoe market and the overall sports shoe market is the use of 3D printing technology by suppliers to customize sneakers, and some brands have used this technology to manufacture outsoles based on digital models of players’ feet. For example, manufacturers such as adidas, Nike and New Balance have used 3D printing systems to create custom shoe soles and mezzanines that provide a very comfortable wearing experience.
Finally, global shoe suppliers will actively explore various shoe design and production technologies to meet consumer demand for better and more sustainable sneakers. Advances in shoemaking technology have allowed suppliers to focus on secondary consumer needs such as comfort, styling and performance enhancements. Adidas’ Energy Boost foam soled running shoes are designed to be highly elastic.