Summer footwear quarterly report: sneakers may be hot for a few more seasonstrendoneshoes
In footwear, more and more consumers are prioritizing comfort and versatility. No wonder, then, that sportswear still accounts for a significant share of the market.
According to NPD group’s quarterly report on shoe sales, casual shoes once again outpaced fashion and performance shoes (including sandals, which are often popular in warm months).
Sales in the sports lifestyle category, which NPD classifies as a leisure shoe subcategory, climbed 8% in the quarter, accounting for 85% of the growth in the leisure category and 80% of the overall footwear market. In april-june, casual shoe revenue grew 6% to $3.3 billion, men’s casual shoe revenue increased 4% to $1.7 billion, and women’s and children’s casual shoe revenue increased 7% to $943.1 million and $672.6 million, respectively.
Beth Goldstein, fashion footwear and accessories analyst at NPD, said, “sports lifestyle shoes continue to drive sales across the board because sportswear shoes remain popular. Chunkier styles stand out, and the changing weather has increased the demand for transitional styles.”
Over the past few years, sportswear has become a favorite of fashion leaders, a-listers and web celebrity. Thanks in no small part to millennial consumers, the streetwear market is booming again with the resurgence of iconic ’90s fashion. Our trendOne is also the main development space for sports casual shoes.
“For the most part, lifestyle brands sell better than performance-focused brands,” said Matt Powell, senior industry consultant at NPD group. Smaller brands (Vans, Puma, Reebok) continue to outperform the big brands.”Performance shoes continued their fourth straight year of decline, he said, with overall sales down 4 per cent to $1.6bn and a loss for both men’s, women’s and children’s performance shoes. Fashion footwear sales also fell 4 per cent to $3.2bn, while the children’s market grew 8 per cent, while the men’s and women’s markets fell 6 per cent and 4 per cent respectively.
Beth Goldstein added: “rising temperatures and pre-easter promotions kicked off the spring sales boom in April, but it was short-lived .Sandals, including two-year-old pool slippers, struggled in the second quarter of 2019, though the category pulled back in June for women.”(strappy sandals with woven soles and track pants are a highlight of the category.)
NPD compiles quarterly reports based on information from its monthly point-of-sale footwear database. Data collection comes from sports professional, medium/high level sports goods, shoe industry chain and other channels.